Gina Carr, Terry Brock

Klout Matters: How to Engage Customers, Boost Your Digital Influence--And Raise Your Klout Score for Success

• Broschiertes Buch

Produktbeschreibung

Use Klout to expand influence, get more business, and DRIVE PROFITS Strong influence translates to more business. The leading social media influence scoring tool, Klout, has scored more than 100 million people and companies. Klout scores have become almost as important as credit scores. Klout scores can affect your job prospects, whether you get an upgrade to a suite in Vegas, how your customer service complaints are handled, and whether the media selects you to be interviewed as an expert . . . or not. What specific actions can you take to enhance your Klout score? What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line? Written by two of today s top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides step-by-step guidance that is essential to remain competitive in an increasingly crowded and noisy marketplace. Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for more profits, influence, and success. Terry Brock is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame.

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Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 240
• Erscheinungstermin: 16. Oktober 2013
• Englisch
• Abmessung: 228mm x 151mm x 20mm
• Gewicht: 336g
• ISBN-13: 9780071827317
• ISBN-10: 0071827315
• Artikelnr.: 37744037

Autorenporträt

GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School. TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame.

Inhaltsangabe

Acknowledgments vii
Foreword by Jeffrey Hayzlett ix
Introduction 1
Chapter 1 What Is a Klout Score? 13
Chapter 2 Who Is Using Klout, and Who ShouldCare About It? 21
Chapter 3 Creating Content That Connects with Customersto Improve Your
Klout Score 25
Chapter 4 Does Your Klout Score Really Matter? 29
Chapter 5 Should You Make an Effort to IncreaseYour Klout Score? 33
Chapter 6 What About Gaming the System? 41
Chapter 7 The Role of Vendors and Perks 51
Chapter 8 What You Can Do When You Don't Have Timefor Social Media 69
Chapter 9 Tools That Can Help You Manage Social Media 93
Chapter 10 Enhance Your Social Media Presence-and Boost Your Klout Score!
99
Chapter 11 Getting Started with Klout 117
Chapter 12 Using Twitter to Raise Your Klout Score 123
Chapter 13 Using Facebook to Raise Your Klout Score 133
Chapter 14 Using LinkedIn to Raise Your Klout Score 147
Chapter 15 Using Other Networks to Raise Your Klout Score 153
Chapter 16 Online Collaborative Networks 159
Chapter 17 Myths About Boosting Your Klout Score 165
Chapter 18 What Klout Doesn't Count, but We Wish It Did! 171
Chapter 19 Whom Should You Engage With? 179
Chapter 20 So What Is a Thought Leader to Do? 189
Appendix A Podcasts We Recommend 193
Appendix B YouTube and Other Videos We Recommend 195
Appendix C Blogs We Recommend 198
Appendix D Resources for Building Your Business 203
Notes 206
Index 212