Sets out to describe the customer component of the digital marketing ecosystem. Getting a handle on digital marketing is a no brainer for the traditional marketer as all marketing today have gone digital. Digital enjoys economies of scale and have come to stay. Keeping all marketing digital is what now forms the competitive edge of today's enterprise as digital resources have been profusely delivered to make this happen, from VOIP calls with whatsapp to cloud services with Amazon AWS, today's enterprise does not have to devote large budgets to marketing as before. The resources are out there to make marketing pay and yield much more with digital marketing
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