If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including: * Management…mehr
If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including: * Management tasks: Engineering, product management, marketing, sales, and business development * Organizational issues: Cofounder tensions, recruiting, and career planning * Funding: The latest developments in capital markets that affect startups Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
1. Preface 2. Foreword 3. Lean Startup * Chapter 1: How We Fooled Ourselves into Delaying Our Startup's Launch * Chapter 2: How to Build It: Lean Prototyping Techniques for Hardware * Chapter 3: How Many Metrics Do You Need to Run Your Startup? * Chapter 4: The Lean Stack MVP-A Different Approach * Chapter 5: Software Inventory * Chapter 6: How to Get Out of the Building with the Validation Board 4. Business Models * Chapter 7: MBA Mondays: Revenue Models-Commerce * Chapter 8: Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades * Chapter 9: Why Churn Is So Critical to Success in SaaS * Chapter 10: Achieving the Network Effect: Solving the Chicken or the Egg * Chapter 11: Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks * Chapter 12: Business Model Canvas for Puppies (Part I) 5. Customer Discovery and Validation * Chapter 13: All Customers Are Not Created Equal * Chapter 14: You Shouldn't Use a Survey If... * Chapter 15: A Perfect Use for Personas * Chapter 16: Fucking Ship It Already: Just Not to Everyone at Once * Chapter 17: Stop Validating Your Product * Chapter 18: Using Surveys to Validate Key Startup Decisions 6. Marketing: Demand Generation and Optimization * Chapter 19: Very Basic Startup Marketing * Chapter 20: The Ultimate Guide to Startup Marketing * Chapter 21: What the Highest-Converting Websites Do Differently * Chapter 22: Understanding the Customer Buying Cycle and Triggers * Chapter 23: Building It Is Not Enough: Five Practical Tips on User Acquisition * Chapter 24: Introduction to A/B Testing for Landing Pages * Chapter 25: You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App 7. Sales, Marketing, and PR Management * Chapter 26: At Times Not Losing Is as Important as Winning * Chapter 27: Nine Ways to Make Your Startup Grow Virally * Chapter 28: Our PR Stinks: Here's What Your Startup Can Learn from It * Chapter 29: Some Tips for Interacting with the Press * Chapter 30: Startup Branding: A Practical Guide for Entrepreneurs 8. Product Management/Product Design * Chapter 31: Sometimes It's Not the Change They Hate * Chapter 32: What You Will/Won't Learn from Usability Testing * Chapter 33: Product Marketing Contribution * Chapter 34: Time-Boxing Product Discovery * Chapter 35: Product Management Then and Now * Chapter 36: Live-Data Prototypes Versus Production * Chapter 37: Continuous Discovery * Chapter 38: The Role of Product Managers * Chapter 39: Why Companies Should Have Product Editors, Not Product Managers * Chapter 40: Five Outsourcing Mistakes That Will Kill Your Startup 9. Business Development and Scaling * Chapter 41: Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements * Chapter 42: A Recipe for Growth: Adding Layers to the Cake 10. Funding Strategy * Chapter 43: Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future * Chapter 44: Why Do VCs Have Ownership Targets? And Why 20%? * Chapter 45: How to Evaluate Firms for a Seed VC Syndicate * Chapter 46: A Choir of Angel Investors Sing Different Parts * Chapter 47: Super Pro-Rata Rights Aren't Super 11. Company Culture, Organizational Structure, Recruiting, and Other HR Issues * Chapter 48: Getting Promoted Too Quickly * Chapter 49: Recruiting Developers? Create an Awesome Candidate Experience * Chapter 50: Startups: Stop Trying to Hire Ninja-Rockstar Engineers * Chapter 51: How to Hire Hackers: A Realistic Guide for Startups * Chapter 52: MBA Mondays: Best Hiring Practices * Chapter 53: How to Design a Successful Interview Process for Hiring Top Talent * Chapter 54: Snake-Oil Startup Recruiting * Chapter 55: Recruiting and Culture (MBA Mondays Guest Post) * Chapter 56: Firing * Chapter 57: MBA Mondays: Asking an Employee to Leave the Company * Chapter 58: The Board of Directors-Selecting, Electing, and Evolving 12. Startup Failure * Chapter 59: What Goes Wrong * Chapter 60: Why Startups Die 13. Exiting by Selling Your Company * Chapter 61: The Economic Logic Behind Tech and Talent Acquisitions * Chapter 62: Knowing Where the Exits Are 14. The Startup Mindset and Coping with Startup Pressures * Chapter 63: What It's Like to Be the CEO: Revelations and Reflections * Chapter 64: How We Fight-Cofounders in Love and War * Chapter 65: Vision Versus Hallucination-Founders and Pivots * Chapter 66: 50 Startup Lessons Learned in 12 Months * Chapter 67: Advice I Wish I Could Have Given Myself Five Years Ago * Chapter 68: The Only Two Questions Founders Need to Answer * Chapter 69: Once You Take Money, the Clock Starts Ticking * Chapter 70: The Series A Crunch Survivor's Guide 15. Management and Career Advice * Chapter 71: Selling or Funding a Startup? Tips on Surviving Technical Due Diligence * Chapter 72: Playbook for Incoming MBAs to Start a Company out of School * Chapter 73: Manage Your Tech Career * Chapter 74: Hey Entrepreneur-Please Get an MBA * Chapter 75: Why I Left Consulting and Joined a Startup 16. Colophon
1. Preface 2. Foreword 3. Lean Startup * Chapter 1: How We Fooled Ourselves into Delaying Our Startup's Launch * Chapter 2: How to Build It: Lean Prototyping Techniques for Hardware * Chapter 3: How Many Metrics Do You Need to Run Your Startup? * Chapter 4: The Lean Stack MVP-A Different Approach * Chapter 5: Software Inventory * Chapter 6: How to Get Out of the Building with the Validation Board 4. Business Models * Chapter 7: MBA Mondays: Revenue Models-Commerce * Chapter 8: Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades * Chapter 9: Why Churn Is So Critical to Success in SaaS * Chapter 10: Achieving the Network Effect: Solving the Chicken or the Egg * Chapter 11: Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks * Chapter 12: Business Model Canvas for Puppies (Part I) 5. Customer Discovery and Validation * Chapter 13: All Customers Are Not Created Equal * Chapter 14: You Shouldn't Use a Survey If... * Chapter 15: A Perfect Use for Personas * Chapter 16: Fucking Ship It Already: Just Not to Everyone at Once * Chapter 17: Stop Validating Your Product * Chapter 18: Using Surveys to Validate Key Startup Decisions 6. Marketing: Demand Generation and Optimization * Chapter 19: Very Basic Startup Marketing * Chapter 20: The Ultimate Guide to Startup Marketing * Chapter 21: What the Highest-Converting Websites Do Differently * Chapter 22: Understanding the Customer Buying Cycle and Triggers * Chapter 23: Building It Is Not Enough: Five Practical Tips on User Acquisition * Chapter 24: Introduction to A/B Testing for Landing Pages * Chapter 25: You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App 7. Sales, Marketing, and PR Management * Chapter 26: At Times Not Losing Is as Important as Winning * Chapter 27: Nine Ways to Make Your Startup Grow Virally * Chapter 28: Our PR Stinks: Here's What Your Startup Can Learn from It * Chapter 29: Some Tips for Interacting with the Press * Chapter 30: Startup Branding: A Practical Guide for Entrepreneurs 8. Product Management/Product Design * Chapter 31: Sometimes It's Not the Change They Hate * Chapter 32: What You Will/Won't Learn from Usability Testing * Chapter 33: Product Marketing Contribution * Chapter 34: Time-Boxing Product Discovery * Chapter 35: Product Management Then and Now * Chapter 36: Live-Data Prototypes Versus Production * Chapter 37: Continuous Discovery * Chapter 38: The Role of Product Managers * Chapter 39: Why Companies Should Have Product Editors, Not Product Managers * Chapter 40: Five Outsourcing Mistakes That Will Kill Your Startup 9. Business Development and Scaling * Chapter 41: Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements * Chapter 42: A Recipe for Growth: Adding Layers to the Cake 10. Funding Strategy * Chapter 43: Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future * Chapter 44: Why Do VCs Have Ownership Targets? And Why 20%? * Chapter 45: How to Evaluate Firms for a Seed VC Syndicate * Chapter 46: A Choir of Angel Investors Sing Different Parts * Chapter 47: Super Pro-Rata Rights Aren't Super 11. Company Culture, Organizational Structure, Recruiting, and Other HR Issues * Chapter 48: Getting Promoted Too Quickly * Chapter 49: Recruiting Developers? Create an Awesome Candidate Experience * Chapter 50: Startups: Stop Trying to Hire Ninja-Rockstar Engineers * Chapter 51: How to Hire Hackers: A Realistic Guide for Startups * Chapter 52: MBA Mondays: Best Hiring Practices * Chapter 53: How to Design a Successful Interview Process for Hiring Top Talent * Chapter 54: Snake-Oil Startup Recruiting * Chapter 55: Recruiting and Culture (MBA Mondays Guest Post) * Chapter 56: Firing * Chapter 57: MBA Mondays: Asking an Employee to Leave the Company * Chapter 58: The Board of Directors-Selecting, Electing, and Evolving 12. Startup Failure * Chapter 59: What Goes Wrong * Chapter 60: Why Startups Die 13. Exiting by Selling Your Company * Chapter 61: The Economic Logic Behind Tech and Talent Acquisitions * Chapter 62: Knowing Where the Exits Are 14. The Startup Mindset and Coping with Startup Pressures * Chapter 63: What It's Like to Be the CEO: Revelations and Reflections * Chapter 64: How We Fight-Cofounders in Love and War * Chapter 65: Vision Versus Hallucination-Founders and Pivots * Chapter 66: 50 Startup Lessons Learned in 12 Months * Chapter 67: Advice I Wish I Could Have Given Myself Five Years Ago * Chapter 68: The Only Two Questions Founders Need to Answer * Chapter 69: Once You Take Money, the Clock Starts Ticking * Chapter 70: The Series A Crunch Survivor's Guide 15. Management and Career Advice * Chapter 71: Selling or Funding a Startup? Tips on Surviving Technical Due Diligence * Chapter 72: Playbook for Incoming MBAs to Start a Company out of School * Chapter 73: Manage Your Tech Career * Chapter 74: Hey Entrepreneur-Please Get an MBA * Chapter 75: Why I Left Consulting and Joined a Startup 16. Colophon
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