Thomas H Byers, Richard C Dorf, Andrew Nelson

Loose Leaf for Technology Ventures

• Gebundenes Buch

Produktbeschreibung

For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

Produktdetails

• Verlag: McGraw Hill LLC
• 5th edition
• Seitenzahl: 592
• Erscheinungstermin: 19. Februar 2018
• Englisch
• Abmessung: 221mm x 183mm x 20mm
• Gewicht: 726g
• ISBN-13: 9781260048520
• ISBN-10: 1260048527
• Artikelnr.: 50989302

Autorenporträt

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.