UNDERSTANDING INTERNATIONAL PUBLIC RELATIONS: A MODERN PERSPECTIVE
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This book provides a comprehensive understanding of International Public Relations (IPR) and its historical factors, highlighting areas of concordance and disagreement with other concepts like International Relations, International Trade, and International Communication. It covers various international public relations bodies, such as multinational companies, non-governmental organizations, and diplomats, and international associations like IPRA, PRCA, IPR, PRSA, and CERP. The book also recognizes the impact of technological advancements, such as ICT, on IPR operations. The remaining chapters ...
This book provides a comprehensive understanding of International Public Relations (IPR) and its historical factors, highlighting areas of concordance and disagreement with other concepts like International Relations, International Trade, and International Communication. It covers various international public relations bodies, such as multinational companies, non-governmental organizations, and diplomats, and international associations like IPRA, PRCA, IPR, PRSA, and CERP. The book also recognizes the impact of technological advancements, such as ICT, on IPR operations. The remaining chapters focus on theories, crisis management approaches, and issues/challenges in IPR, aimed at students and those operating globally. The book is a collaborative effort by Nigerian and African public relations specialists, contributing significantly to IPR's growth and development.
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