Víctor Pérez Centeno

Neuroscience and Entrepreneurship Research (eBook, ePUB)

Researching Brain-Driven Entrepreneurship

• Format: ePub

Produktbeschreibung

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 112
• Erscheinungstermin: 28. Dezember 2022
• Englisch
• ISBN-13: 9781000846881
• Artikelnr.: 66920908

Autorenporträt

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland.

Inhaltsangabe

PART I: The past and present of entrepreneurship 1 Introduction 2 The three
preceding eras PART II: The brain-driven era 3 The fourth era 4 The two
engines of the brain's era PART III: Fitting themes and empirical evidence
5 Fitting themes 6 The function of emotions on entrepreneurial
decision-making PART IV: The techniques of the future 7 Techniques for
recording and assessing brain activity 8 Techniques for mapping brain
activity 9 Approaches for entrepreneurial enhancement 10 Techniques for
entrepreneurial enhancement PART V: Foreseen disruptions and key
implications 11 Foreseen disruptions 12 Key implications PART VI: Research
agenda and final thoughts 13 Research and action agenda for the near future
14 Final Thoughts