Two-Wheeler Consumer Behavior - Datrika, Venkata Madhusudan Rao
62,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
  • Broschiertes Buch

This original exploratory study was to examine the impact of select independent variables and demographic variables on Perceived Quality, Customer Satisfaction and Trustworthiness of Brand. As per ACMA May 2017 data, top four brands, namely Hero, Bajaj, Honda, and TVS were selected for the study and 600 two-wheeler consumers¿ samples collected, using random sampling in Hyderabad. The data were analyzed with descriptive statistics, and non-parametric tests, to know the impact of independent and demographic variables on Perceived Quality, Customer Satisfaction and Trustworthiness of Brand and found no impact, further given various implications.…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
This original exploratory study was to examine the impact of select independent variables and demographic variables on Perceived Quality, Customer Satisfaction and Trustworthiness of Brand. As per ACMA May 2017 data, top four brands, namely Hero, Bajaj, Honda, and TVS were selected for the study and 600 two-wheeler consumers¿ samples collected, using random sampling in Hyderabad. The data were analyzed with descriptive statistics, and non-parametric tests, to know the impact of independent and demographic variables on Perceived Quality, Customer Satisfaction and Trustworthiness of Brand and found no impact, further given various implications.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Dr. Venkata Madhusudan Rao, Datrika -PhD, MPhil, MBA, MSc (Psy), UGC-NET, AP SET, PGD FTM, PGD IPR, DCA, CCPSA, MCIM (UK), Affi. CIPD (UK) ¿ Asst. Professor-Management in Jain University, Bangalore.¿ He has 15 articles, 5 patents and 6 books to his credit.