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Handloom industry in India is an ancient cottage industry. The Handloom industry being part of the Indian culture and tradition, diffused widely in all the nook and corners of the country.This book focuses on the marketing practices of Handloom industry in Andhra Pradesh with special reference to Guntur district also includes the perceptions of Weavers, Marketers and Customers with respect to the Handloom Fabrics in andhra pradesh.