Here's how PayPal can help your business succeed E-mail money, save money, make money, and enhance your Web site PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services. Discover how to * Establish the account you need * Use PayPal like an ATM * Set up multi-user access * Accept payments in multiple currencies * Ship merchandise using PayPal * Create a shopping cart and buttons…mehr
Here's how PayPal can help your business succeed E-mail money, save money, make money, and enhance your Web site PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services. Discover how to * Establish the account you need * Use PayPal like an ATM * Set up multi-user access * Accept payments in multiple currencies * Ship merchandise using PayPal * Create a shopping cart and buttonsHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Victoria Rosenborg is co-owner of Small Business Online, a developer of e-commerce and marketing Web sites for small businesses. She's a recognized expert on e-commerce and e-publishing.
Inhaltsangabe
Foreword xix Introduction 1 Part I: Powerful, Practical PayPal 7 Chapter 1: Getting to Know PayPal 9 Chapter 2: Sign Me Up! 19 Chapter 3: Protecting Yourself 37 Part II: Purchasing with PayPal 53 Chapter 4: Paying with Your PayPal Account 55 Chapter 5: Using PayPal Transactions 73 Chapter 6: PayPal Credit 85 Part III: Selling with PayPal 95 Chapter 7: Getting Ready to Sell 97 Chapter 8: Listing an Item on eBay 113 Chapter 9: Sending an Invoice 139 Chapter 10: PayPal Shipping 155 Chapter 11: Managing Your PayPal Payments 171 Part IV: Getting Money in the (e)Mail 185 Chapter 12: Asking for Money 187 Chapter 13: Accepting Payments in Multiple Currencies 199 Part V: Integrating PayPal into Web Sites and Applications 215 Chapter 14: Creating PayPal Buttons 217 Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site 241 Chapter 16: The PayPal Shopping Cart 257 Chapter 17: PayPal Integration 285 Part VI: PayPal Web Services 303 Chapter 18: The PayPal Sandbox 305 Chapter 19: Integrating PayPal Transactions into Your Site 327 Chapter 20: The PayPal APIs 353 Part VII: The Part of Tens 381 Chapter 21: Ten Reasons to Add PayPal to Your Web Site 383 Chapter 22: Ten Helpful PayPal Resources 389 Index 395
Foreword xix Introduction 1 Part I: Powerful, Practical PayPal 7 Chapter 1: Getting to Know PayPal 9 Chapter 2: Sign Me Up! 19 Chapter 3: Protecting Yourself 37 Part II: Purchasing with PayPal 53 Chapter 4: Paying with Your PayPal Account 55 Chapter 5: Using PayPal Transactions 73 Chapter 6: PayPal Credit 85 Part III: Selling with PayPal 95 Chapter 7: Getting Ready to Sell 97 Chapter 8: Listing an Item on eBay 113 Chapter 9: Sending an Invoice 139 Chapter 10: PayPal Shipping 155 Chapter 11: Managing Your PayPal Payments 171 Part IV: Getting Money in the (e)Mail 185 Chapter 12: Asking for Money 187 Chapter 13: Accepting Payments in Multiple Currencies 199 Part V: Integrating PayPal into Web Sites and Applications 215 Chapter 14: Creating PayPal Buttons 217 Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site 241 Chapter 16: The PayPal Shopping Cart 257 Chapter 17: PayPal Integration 285 Part VI: PayPal Web Services 303 Chapter 18: The PayPal Sandbox 305 Chapter 19: Integrating PayPal Transactions into Your Site 327 Chapter 20: The PayPal APIs 353 Part VII: The Part of Tens 381 Chapter 21: Ten Reasons to Add PayPal to Your Web Site 383 Chapter 22: Ten Helpful PayPal Resources 389 Index 395
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