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ACT NOW: Objectives and Key Results" is an essential guide for CEOs and business leaders aiming to drive organizational success through effective goal-setting and execution. This book demystifies the OKR (Objectives and Key Results) framework, illustrating how it aligns company objectives with measurable outcomes and actionable plans. It offers practical insights on overcoming common implementation challenges, fostering a culture of discipline, and enhancing team collaboration. With a blend of real-world examples, strategic advice, and best practices, the book provides a roadmap for integrating OKRs into your organization seamlessly. Co-authored by Srinivas Mahankali and Vikram Kohli, this book leverages their extensive experience in strategic alignment and business performance. Srinivas, an IIT/IIM alumnus and director at a BSE-listed technology company, brings over 35 years of executive experience and expertise in frameworks like Balanced Scorecard and OKRs. Vikram, a seasoned expert in building and scaling tech products, shares insights from his journey of successful startup exits and product vision. Whether you're leading a startup or managing a large enterprise, "ACT NOW" equips you with the tools to unlock your organization's potential, ensuring every team member is focused and moving towards common goals with clarity and purpose.