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  • Format: ePub

The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.

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Produktbeschreibung
The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
Autorenporträt
Dr. Ajoy K. Dey is a Professor of Decision Sciences
& Operations Management. Besides Operations and
Supply Chain Management, his areas of expertise
include Curriculum Development and Student Engagement. He has helped five scholars to complete doctorate.
Dr. Dey is the Chairperson of Centre for Management Case Development, and the Editor of
the South Asian Journal of Business & Management
Cases - a SAGE Publication. Dr. Dey is on the EAB of Emerald Emerging Market Case Studies and Journal of Entrepreneurship in Emerging Economies.
Apart from publishing in reputed research journals, Dr. Dey has published in the highly acclaimed professional journals of the management fraternity - BizEd of AACSB and Global Focus of EFMD.
In 2019, Dr. Dey was invited to speak on the curriculum development at the AACSB Conference for the Asia Pacific, Seoul, South Korea. He was one of the speakers at the SEABC Conference of Sriwijaya University, Indonesia for the year 2019.