The photovoltaic market in the United States seems to be a leader in the near future and therefore it portrays an excellent opportunity to present an initial strategy of launching innovative products distinguished by higher efficiency at an economical cost. In spite of this fast growing industry, which is currently endangering the survival of the medium-sized and small companies, the key factor is to have sufficient information regarding the internal characteristics and the external circumstances with the aim to have a successful performance in the current market. Thereafter, the key lies in having examined the information accurately in order to act in accordance with the results obtained from the analysis.
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