MediaWriting is an invaluable resource for students wanting to enter the dynamic world of media writing in the 21st century. With easy-to-read chapters, a wealth of real-world examples, and helpful "how to" boxes, this textbook explains various styles of writing for print, broadcast, social media, public relations, and multimed
MediaWriting is an invaluable resource for students wanting to enter the dynamic world of media writing in the 21st century. With easy-to-read chapters, a wealth of real-world examples, and helpful "how to" boxes, this textbook explains various styles of writing for print, broadcast, social media, public relations, and multimed
W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). Janet E. Ramsey, is an emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at Buffalo State College (SUNY).
Inhaltsangabe
Table of Contents Preface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Fundamentals of Writing and Editing 3. Crafting Leads and Observing Style 4. Writing and Reporting the News 5. Legal Considerations in Media Writing 6. Ethical Decisions in Writing and Reporting 7. The Art of Interviewing 8. Research from Documents and Other Sources 9. Using Quotations and Sources in News Reporting 10. Feature Writing 11. Preparing Broadcast Copy 12. Reporting for Radio and Television 13. Writing and Reporting in the New New Media 14. Preparing Publicity Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Communication, the Future, and You
Table of Contents Preface: Introduction to MediaWriting 1. Communication Theory and News Values 2. Fundamentals of Writing and Editing 3. Crafting Leads and Observing Style 4. Writing and Reporting the News 5. Legal Considerations in Media Writing 6. Ethical Decisions in Writing and Reporting 7. The Art of Interviewing 8. Research from Documents and Other Sources 9. Using Quotations and Sources in News Reporting 10. Feature Writing 11. Preparing Broadcast Copy 12. Reporting for Radio and Television 13. Writing and Reporting in the New New Media 14. Preparing Publicity Releases 15. Writing for Organizational Media 16. Advocacy and Speech Writing Communication, the Future, and You
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