The Measurement of Media Reputation - Zhang, Xiaoqun
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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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Produktbeschreibung
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
Autorenporträt
Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.