Manipulating Metaphor Under Strategic Communication Structure - Tian, Xuejun
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Strategic Communication Structure was developed integrating deeper insights into pragmatics, strategic communication and metaphor. Metaphor, strategic communication and pragmatics well constitutes the engine, the direction and the context respectively. The book embraces largely three divisions, the first centering around the preliminaries of, the second the construction of, and the third metaphor clarification under, Strategic Communication Structure. Strategic Communication Structure promotes the full release effectively of metaphorical implicatures and functions of metaphor and the full play…mehr

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Produktbeschreibung
Strategic Communication Structure was developed integrating deeper insights into pragmatics, strategic communication and metaphor. Metaphor, strategic communication and pragmatics well constitutes the engine, the direction and the context respectively. The book embraces largely three divisions, the first centering around the preliminaries of, the second the construction of, and the third metaphor clarification under, Strategic Communication Structure. Strategic Communication Structure promotes the full release effectively of metaphorical implicatures and functions of metaphor and the full play of metaphorical implicatures and functions of metaphor livens Strategic Communication Structure.
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Autorenporträt
Tian Xuejun:Ph.D.of linguistics (Beijing Normal University), professor of English; 35 years'academia in linguistics and culture; Academic interests: language/culture communication; Publications: 70 papers and 9 books; Research projects: 16; Awards: Sang Ma Prize by Sang Ma Foundation of Hong Kong