Risk Communication and Infectious Diseases in an Age of Digital Media - Gesser-Edelsburg, Anat; Shir-Raz, Yaffa
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In a digital world in which lay people have an increasingly strong voice in the public sphere, how can health organisations best exert influence to contain the outbreak and spread of infectious diseases? This book considers the challenges facing public health experts in communicating information effectively to their intended audiences in order to avert the risk of epidemic crises. Drawing on a range of global case studies, including Ebola, H1N1, SARS and HIV/AIDS, the authors examine the complex dynamics at play in digital media in relation to risk perception, scientific expertise and lay…mehr

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Produktbeschreibung
In a digital world in which lay people have an increasingly strong voice in the public sphere, how can health organisations best exert influence to contain the outbreak and spread of infectious diseases? This book considers the challenges facing public health experts in communicating information effectively to their intended audiences in order to avert the risk of epidemic crises. Drawing on a range of global case studies, including Ebola, H1N1, SARS and HIV/AIDS, the authors examine the complex dynamics at play in digital media in relation to risk perception, scientific expertise and lay scepticism. They assess the implications for health communication policy and practice.
Autorenporträt
Anat Gesser-Edelsburg is a senior lecturer, the head of the Health Promotion department at the School of Public Health and the founding director of the Health and Risk Communication Research Center at University of Haifa, Israel. Yaffa Shir-Raz is a senior health journalist, a health and risk communication researcher at the University of Haifa, and a lecturer in Sammy Ofer School of Communication, IDC Herzliya, Israel.