Internal Marketing in Services Industry: A Meta Analysis - Sankar Jeganathan, Gomathi;Srinivasulu, Yarlagadda
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The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This book helps the academicians and practitioners to know the significance of internal marketing with various industry examples across the world.

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Produktbeschreibung
The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This book helps the academicians and practitioners to know the significance of internal marketing with various industry examples across the world.
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Autorenporträt
Dr.Gomathi Sankar Jeganathan is a faculty of marketing department at Saveetha School of Management since 2015, Prior to this, he served as doctoral fellow in Department of International Business at Pondicherry University. He is interested and has long been involved with research and teaching in marketing field all his professional life.