Branding Japanese Food - Cwiertka, Katarzyna J.; Miho, Yasuhara
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The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

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Produktbeschreibung
The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.
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Autorenporträt
Katarzyna J. Cwiertka is professor of modern Japan studies at Leiden University, the Netherlands.