In the Kingdom of Shoes tells the story of the pioneering Bata Company, which created a fascinating company culture as it globalized industrial shoe production.
In the Kingdom of Shoes tells the story of the pioneering Bata Company, which created a fascinating company culture as it globalized industrial shoe production.
Introduction 1. "A New Fixed Existence": The Modernization of Zlín 2. "Time is Money": The Americanization of the Dřevnice Valley, 1914-1923 3. "An End to Politics": The Political Takeover of the Dřevnice Valley, 1923-1926 4. "Speak Briefly": Rationalization and Everyday Life, 1926-1932 5. "Half the World is Barefoot": The Globalization of the Bata System, 1931-1937 6. "The Path of Perfection": Engineering the Batovci for an Uncertain World, 1933-1938 7. "Everyone Gives Their Soul to Their Country," 1937-March, 1939 8. "Not a Nazi, but More or Less a Fool," 1939-1941 Conclusion
Introduction 1. "A New Fixed Existence": The Modernization of Zlín 2. "Time is Money": The Americanization of the Dřevnice Valley, 1914-1923 3. "An End to Politics": The Political Takeover of the Dřevnice Valley, 1923-1926 4. "Speak Briefly": Rationalization and Everyday Life, 1926-1932 5. "Half the World is Barefoot": The Globalization of the Bata System, 1931-1937 6. "The Path of Perfection": Engineering the Batovci for an Uncertain World, 1933-1938 7. "Everyone Gives Their Soul to Their Country," 1937-March, 1939 8. "Not a Nazi, but More or Less a Fool," 1939-1941 Conclusion
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