Summary: The 22 Immutable Laws of Marketing - Al Ries and Jack Trout (eBook, ePUB)

Violate Them At Your Own Risk

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This ebook offers a summary of the book "The 22 immuable laws of marketing" by Al Ries and Jack Trout. There is often an assumption that marketing is a field that anyone can succeed in, with enough enthusiasm. However, marketing has rules of success, just like any other profession. Ries and Trout identify and explain the 22 laws of marketing, and why if you break them you will be doomed to failure."Marketing is a battle of perceptions,'' they suggest. Marketers must persuade their customers that their product is the best for them. There is no substitute for being first (in the customer's mind,...

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