Laura Reese

Align: Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products

Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products

• Gebundenes Buch

Produktbeschreibung

"In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book." -- Richard Cliff, CTO, Altera Corporation

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Produktdetails

• Verlag: Dover Publications Inc.
• Seitenzahl: 304
• Erscheinungstermin: 29. März 2019
• Englisch
• Abmessung: 149mm x 224mm x 23mm
• Gewicht: 488g
• ISBN-13: 9780486816456
• ISBN-10: 0486816451
• Artikelnr.: 51386375

Autorenporträt

Laura Reese was a Project Planning Manager at Altera Corporation from 1996 to 2004. In that capacity she developed the protocol for the Altera Customer Advisory Board, whose meetings were used to align roadmaps between the firm's business development and their clients. Currently, she is retired and lives in Italy with her husband and son.