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For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.

Produktbeschreibung
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.
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Autorenporträt
Dr Camille Morvan is a psychologist, researcher and founder of the psychological human resources company Goshaba. She has taught at Sciences Politiques in Paris and at Harvard University, as well as working at the Ecole normale supérieure. Dr Bill Jenkins holds a PhD in psychology from the University of Michigan. He is currently co-chair of the Department of Psychology at Mercer University.