Padraig Belton

An Analysis of Michael E. Porter's Competitive Strategy

Techniques for Analyzing Industries and Competitors

• Broschiertes Buch

Produktbeschreibung

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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Produktdetails

• The Macat Library
• Verlag: Macat International Limited
• Seitenzahl: 128
• Erscheinungstermin: 15. Juli 2017
• Englisch
• Abmessung: 198mm x 129mm x 7mm
• Gewicht: 134g
• ISBN-13: 9781912128808
• ISBN-10: 1912128802
• Artikelnr.: 48848018

Autorenporträt

Pádraig Belton undertook his doctoral research in politics and international relations at the University of Oxford. A prolific financial, business and political journalist, his work has appeared in publications including the Irish Times, the Guardian, Telegraph, Independent, the Irish Independent, the Atlantic, the New Statesman, Prospect, the Times Literary Supplement, and Foreign Policy.

Inhaltsangabe

Ways in to the Text Who is Michael E. Porter? What does Competitive
Strategy: Creating and Sustaining Superior Performance Say? Why does
Competitive Strategy: Creating and Sustaining Superior Performance Matter?
Section 1: Influences Module 1: The Author and the Historical Context
Module 2: Academic Context Module 3: The Problem Module 4: The Author's
Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary
Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3:
Impact Module 9: The First Responses Module 10: The Evolving Debate Module
11: Impact and Influence Today Module 12: Where Next? Glossary of Terms
People Mentioned in the Text Works Cited