Introduction: The Importance of Method in the Study of the Political Internet'; Marta Cantijoch, Rachel Gibson, Laura Sudulich, Matthew Wall and Stephen Ward PART I: STRUCTURE AND INFLUENCE 1. Political Homophily on the Web; Robert Ackland and Jamsheed Shorish 2. Blogosphere Authority Index 2.0: Change and Continuity in the American Political Blogosphere, 2007-2010; Dave Karpf 3. A Tool for Analysing Youtube Audience Reactions and Discussions; Mike Thelwall PART II: CONTENTS AND INTERACTIONS 4. Social Data Analytics Tool: A Demonstrative Case Study of Methodology and Software; Ravi Vatrapu, Abid Hussain, Daniel Hardt, and Zeshan Jaffari 5. Opportunities and Challenges of Analysing Twitter Content. A Comparison of the Occupation Movements in Spain, Greece and the US; Gema Garcia-Albacete and Yannis Theocharis 6. Stuttgart's Black Thursday on Twitter: Mapping Political Protests with Social Media Data; Andreas Jungherr and Pascal Jurgens 7. Analysing 'Super-participation' in Online Third Spaces; Todd Graham and Scott Wright PART III: MIXED METHODS AND APPROACHES FOR ANALYSIS OF WEB CAMPAIGNS 8. A Mixed-Methods Approach to Capturing Online Local-Level Data; Rosalynd Southern. 9. From Web Sites to Web Presences. Interactive Behaviours in Web Campaigns During the 2010 UK General Election; Benjamin Lee New Directions in Web Analysis: Semantic Polling and the Future of Opinion Surveys; Nick Anstead and Ben O'Loughlin