"Big Data and Start-ups: An Introduction" is a magical wand for not only the professional readers who are born to launch big data start-ups but also for those novice readers who never had thought of turning it into a reality. From discovering patterns to filling coins in the pocket, one has to go through numerous hardships, and we all know that a painful hardship is better than a painful end. This book is an explanation of those hardships while uncovering latest trends, tools and techniques along with business impacts. This book is authored by professionals who are not only the end-uses of the technology but also engineers from the area or serial entrepreneur and Judge and Mentor at India's First Start-up TV reality show. The contents of this book uncover the Landscaping patterns, Google Trends statistics, Big Data Start-ups Models and Phases. This book further drill down to discover how big is making an impressive impact on business while uncovering latest trends and techniques.This book finally presents a research paper implementing the analytics in big data while retrieving fruitful results.