Rebecca Whiting, Katrina Pritchard

Collecting Qualitative Data Using Digital Methods

• Broschiertes Buch

Produktbeschreibung

Part of SAGE s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research.

With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to Business and Management masters students who choose to work with secondary data when completing their dissertations.

Produktdetails

• Mastering Business Research Methods
• Verlag: SAGE Publications Ltd / Sage Publications
• Seitenzahl: 128
• Erscheinungstermin: 18. November 2020
• Englisch
• Abmessung: 244mm x 170mm x 7mm
• Gewicht: 236g
• ISBN-13: 9781526489920
• ISBN-10: 1526489929
• Artikelnr.: 59547706

Autorenporträt

Rebecca Whiting is a Senior Lecturer in the Department of Organizational Psychology at Birkbeck, University of London where she leads the Department's Qualitative Research Group. She is interested in a wide range of qualitative methodologies, including the use of digital and visual data, and in the ethics of conducting research that uses such data.  She has published journal articles and book chapters on aspects of qualitative methods, including in The SAGE Handbook of Qualitative Business and Management Research Methods and the Oxford University Press volume, Unconventional Methodology in Organization and Management Research. Her research topics include the discursive construction of work identities, work-life boundaries, diversity (particularly age, gender and class and how they are socially constructed) and invisible work.

Inhaltsangabe

Chapter 1: Introduction
Chapter 2: Understanding tracking and trawling
Chapter 3: Basic components of tracking and trawling methodology
Chapter 4: Conducting research online
Chapter 5: Examples of collecting qualitative data with digital methods
Chapter 6: Conclusions

Rezensionen

Approaches to using internet data in management research usually focus on large quantitative datasets. Here, Whiting and Pritchard outline a long overdue, innovative, qualitative approach to gaining research insights from on-line material. As part of the SAGE Mastering Business Research Methods series, the authors tracking and trawling method will prove revolutionary for Masters students. However, management scholars in general will also deeply appreciate this little gem of a book as not just presenting a novel on-line method but also an invaluable source of advice on addressing challenges like ethical and copyright issues in this rapidly growing area of research.

Gillian Symon 20200630