Michael A. Cusumano, David B. Yoffie

Broschiertes Buch

Competing on Internet Time

Lessons from Netscape and It's Battle with Microsoft

Beschreibung

How to harness, manipulate, and master the power of the Internet - and beat the competition - using the strategies Netscape used to launch itself to the top of the virtual kingdom.

Autor

Michael A. Cusumano, co-author of the newly published Thinking Beyond Lean and the international bestseller Microsoft Secrets, is the Sloan Distinguished Professor of Management at MIT's Sloan School of Management. He is also the author of The Japanese Automobile Industry and Japan's Software Factories.

Produktdetails

• Verlag: Simon & Schuster
• Seitenzahl: 388
• Erscheinungstermin: 12. Januar 2000
• Englisch
• Abmessung: 229mm x 152mm x 23mm
• Gewicht: 422g
• ISBN-13: 9780684863450
• ISBN-10: 0684863456
• Artikelnr.: 21960444