• Produktbild: Consumer Research Methods in Food Science
  • Produktbild: Consumer Research Methods in Food Science
- 17%

Consumer Research Methods in Food Science

17% sparen

203,99 € UVP 246,09 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

08.04.2023

Abbildungen

XII, 472 p. 110 illus., 84 illus. in color.

Herausgeber

Carlos Gómez-Corona + weitere

Verlag

Springer Us

Seitenzahl

472

Maße (L/B/H)

26/18,3/3,2 cm

Gewicht

1099 g

Auflage

2023

Sprache

Englisch

ISBN

978-1-07-162999-4

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

08.04.2023

Abbildungen

XII, 472 p. 110 illus., 84 illus. in color.

Herausgeber

Verlag

Springer Us

Seitenzahl

472

Maße (L/B/H)

26/18,3/3,2 cm

Gewicht

1099 g

Auflage

2023

Sprache

Englisch

ISBN

978-1-07-162999-4

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

  • Produktbild: Consumer Research Methods in Food Science
  • Produktbild: Consumer Research Methods in Food Science

  • Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what’s new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities for food researchers.- Consumer research in social media: guidelines and recommendations.- Research through scenarios.- Implementing eye tracking technology in experimental design studies in food & beverage advertising.- Field Studies in Food Settings: Lessons Learned and Concrete Cases.- Econometric tools for food science.- Product portfolio management.- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology.- Concept and packaging testing in the food industry.- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context.- Studying future food scenarios with design fiction.