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The market of the sectors of activity in Côte d'Ivoire is with strong competitive potential, whose companies strive to maintain their competitive position and their relative market share and for that they aim at excellence and innovation especially with the advent of the Technologies of information and the communication (TIC), especially Internet which invaded our private and professional sphere and at the same time impacted in a radical way the habits of consumption and the behavior of the consumersThe digital culture is no longer a choice or a luxury that companies must allow themselves but an imperative obligation if they want to remain competitive especially with social media that allow them to create, share and invite their customers to create content. This brief reflects the importance of integrating digital communication and its direct impact on the competitiveness and positioning of SMEs in the city of Bouaké.