EADS and the A380 Project - Nikolaishvili, George;Chama, Brian
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Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors.…mehr

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Produktbeschreibung
Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors.
Autorenporträt
Brian Chama est titulaire d'un BEng (UNZA), d'un MEng (UL) et d'un MBA (BTH). Il a travaillé en tant qu'ingénieur dans l'industrie des télécommunications et dans l'enseignement. George Nikolaishvili est titulaire d'un BSc(TSU), d'un MBA(BTH), d'un MSc(BTH) et d'un certificat ACCA. George a été chargé de cours en comptabilité de gestion.