FasTrack Export Step-by-Step Process - Winget, W Gary; Renner, Sandra L
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FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets. This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizing its industry, match and balance these forces with the company's strategies, and globalize its…mehr

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Produktbeschreibung
FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets. This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizing its industry, match and balance these forces with the company's strategies, and globalize its strategic profile - thrust for future growth, core competencies, vision, and mission. FasTrack's Phase 8 volume helps a company integrate its domestic and country-based strategies into a single, coordinated, worldwide, and globalized strategy. The company develops a strategic fit between its strategic profile and its current and future global environment.
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Autorenporträt
W. Gary Winget is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. He served as the Assistant Director for Export Development at the Minnesota Trade Office where he received the Governor's Award for his outstanding efforts in initiating a targeted industry export marketing program. Winget is an author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. He was honored with the U.S. Presidential "E" Award for his "outstanding contribution to the export expansion program of the United States of America". He was awarded a Bush Mid-Career Fellowship to study public policy at Yale University. Winget received his B.S. in commerce and law from the University of Illinois - Urbana Champaign.