How Customers Think - Zaltman, Gerald
Marktplatzangebote
Gebraucht bestellen
2 Angebote ab € 4,74 €
  • Buch mit Leinen-Einband

This work provides research tools - metaphor elicitation, response latency, and implicit association techniques - that aim to be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This work provides research tools - metaphor elicitation, response latency, and implicit association techniques - that aim to be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products.
Autorenporträt
Jerry Zaltman is a Professor of Marketing at Harvard Business School and a fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.