How Digital Communication Technology Shapes Markets
Swati Bhatt
Gebundenes Buch

How Digital Communication Technology Shapes Markets

Redefining Competition, Building Cooperation

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This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing conceptions of time, and reducing the number of intermediaries between creator and consumer, technological connectivity is changing the very definition of competition. In the new network economy, disintermediation and granularity are turning cooperative information gathering and sharing into a vital market in...