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The author recounts his experiences by relating short, easy-to-read stories revolving around challenging sales scenarios. Each story sets up the sales scene, followed by the humorous tale told to break an impasse or conflict with a customer. Real life experiences make this book a valuable source of wisdom for the salesperson who meets customers face-to-face on a regular basis.

Produktbeschreibung
The author recounts his experiences by relating short, easy-to-read stories revolving around challenging sales scenarios. Each story sets up the sales scene, followed by the humorous tale told to break an impasse or conflict with a customer. Real life experiences make this book a valuable source of wisdom for the salesperson who meets customers face-to-face on a regular basis.
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