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The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaption of theories. Gadamer's notion on interdisciplinary linking, builds a(interdisciplinary) bridge between my fascination with technological and theatrical development, and the philosophy of communication research.

Produktbeschreibung
The purpose of this thesis is to investigate the challenges of neuromarketing application in Humanistic Communication and healthcare campaign research. This is based on a personal interest in the development of healthcare campaigns and the adaption of theories. Gadamer's notion on interdisciplinary linking, builds a(interdisciplinary) bridge between my fascination with technological and theatrical development, and the philosophy of communication research.
Autorenporträt
Kariera naukowa autora obejmuje studia licencjackie w zakresie j¿zyka angielskiego, komunikacji humanistycznej oraz magisterskie w zakresie komunikacji humanistycznej. Podczas studiów akademickich Daniel coraz bardziej interesowä si¿ wzajemnymi zale¿no¿ciami pomi¿dzy ró¿nymi dyscyplinami akademickimi i ich potencjäem. To i wi¿cej by¿o ¿ród¿em tej ksi¿¿ki.