Carmen Simon

Gebundenes Buch

Impossible to Ignore

Creating Memorable Content to Influence Decisions

Beschreibung

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreâ using the latest in brain science

Autor

Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 288
• Erscheinungstermin: 11. Mai 2016
• Englisch
• Abmessung: 236mm x 158mm x 30mm
• Gewicht: 498g
• ISBN-13: 9781259584138
• ISBN-10: 1259584135
• Artikelnr.: 44147838