Produktbild: International Management: Managing Across Borders and Cultures,Text and Cases, Global Edition
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International Management: Managing Across Borders and Cultures,Text and Cases, Global Edition

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

09.08.2022

Verlag

Pearson Education Limited

Seitenzahl

504

Maße (L/B/H)

27,6/21,6/2,8 cm

Gewicht

1047 g

Auflage

10

Sprache

Englisch

ISBN

978-1-292-43036-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

09.08.2022

Verlag

Pearson Education Limited

Seitenzahl

504

Maße (L/B/H)

27,6/21,6/2,8 cm

Gewicht

1047 g

Auflage

10

Sprache

Englisch

ISBN

978-1-292-43036-2

Herstelleradresse

Pearson Benelux B.V.
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: International Management: Managing Across Borders and Cultures,Text and Cases, Global Edition
  • PART 1: THE GLOBAL MANAGER'S ENVIRONMENT
    • 1. Assessing the Environment: Political, Economic, Legal, Technological
    • 2. Managing Interdependence: Social Responsibility, Ethics, Sustainability
    • Comprehensive Cases
    • Case 1: Eliminating Modern Slavery from Supply Chains: Can Nestle Lead the Way? (Africa/prize winning)
    • Case 2: Enrich Not Exploit: Can the New CSR Strategy Help The Body Shop Regain Its Glory? (Global)

    PART 2: THE CULTURAL CONTEXT OF GLOBAL MANAGEMENT
    • 3. Understanding the Role of Culture
    • 4. Communicating Across Cultures
    • 5. Cross-Cultural Negotiation and Decision Making
    • Comprehensive Cases
    • Case 3: Cross-Cultural Challenges for a Singaporean Expatriate in Zurich (Singapore/Switzerland)
    • Case 4: Anju Pathak Returns to India (India)

    PART 3: FORMULATING AND IMPLEMENTING STRATEGY FOR INTERNATIONAL AND GLOBAL OPERATIONS
    • 6. Formulating Strategy
    • 7. Implementing Strategy: Strategic Alliances, Small Businesses, Emerging Economy Firms
    • 8. Organization Structure and Control Systems
    • Comprehensive Cases
    • Case 5: Amazon in China: Can Elaine Chang Crack the Chinese Market? (China/Global)
    • Case 6: Coming to America: A Successful Japanese Acquisition in Global Business (Japan)

    PART 4: GLOBAL HUMAN RESOURCES MANAGEMENT
    • 9. Staffing, Training, and Compensation for Global Operations
    • 10. Developing a Global Management Cadre
    • 11. Motivating and Leading
    • Comprehensive Cases
    • Case 8: Daimler Chrysler: Facing a Media Firestorm (Germany/Global)
    • Case 9: Cirque de Soleil's Global Human Resources Practices (Global)
    • Integrative Section
    • Integrative Term Project
    • Case 10: IKEA's Challenges in Russia (Russia)