Norfadilah Kamaruddin, Shahrunizam Sulaiman

Logotype: Element and Principle

• Broschiertes Buch

Produktbeschreibung

No doubt logotype as a visual identity that more important where it is so powerful which can boost a consumer's perception towards what it represent. As a multicultural country with its colorful festivals, Malaysian Tourism grew tremendously since the eighties as a nation. A study was conducted to investigate is the logotype used for a few festival are recognizable, reflected the festival's identity and communicated the intended message. A content analysis of fifty festivals logotypes in Malaysia for the past five years was conducted to find out the elements and principles of design used towards established literature. The finding from this study determined there are five festivals held consistently at national level for five years. Further investigation also identified that only Floria Putrajaya is lack of Malaysian identity and shows that hibiscus flower should be used to represent as a symbol in the logo.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 64
• Erscheinungstermin: 5. September 2013
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 113g
• ISBN-13: 9783659456237
• ISBN-10: 3659456233
• Artikelnr.: 52651786

Autorenporträt

Dr. Norfadilah completed her Master Degree in 2004 and has pursued for PhD at Queensland university of Technology, Brisbane, Australia in 2008. After completed her PhD (interface design) in 2012, she became as a senior lecturer at Faculty of Art and Design,UiTM, Malaysia. Her research interest is focusing on the development of interface design