Manual on interview schedule construction - Kumar, Rajesh;Jaiswal, Umesh
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Construction of an interview schedule is crucial for accurate and valid data collection for field problem identification. This manual gives deep and clear insight for the construction of interview schedule. The schedule generally pre-tested, suitably modified and then administered for collection of data from the selected respondents. The basic purpose of schedule is to provide a standardised tool for observation or interview in order to attain objectivity. By schedule every respondent has to reply the same question put in the same language and the surveyor has no choice to get the desired reply by putting a different question.…mehr

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Produktbeschreibung
Construction of an interview schedule is crucial for accurate and valid data collection for field problem identification. This manual gives deep and clear insight for the construction of interview schedule. The schedule generally pre-tested, suitably modified and then administered for collection of data from the selected respondents. The basic purpose of schedule is to provide a standardised tool for observation or interview in order to attain objectivity. By schedule every respondent has to reply the same question put in the same language and the surveyor has no choice to get the desired reply by putting a different question.
Autorenporträt
Dr. Rajesh Kumar ist außerordentlicher Professor an der Chitkara University, Punjab. Sein Interessengebiet umfasst Werbung, Branding und Dienstleistungsmarketing. Er hat 5 Jahre Lehrerfahrung. Er hat in verschiedenen referierten nationalen und internationalen Fachzeitschriften veröffentlicht.