Mastering Strategy Workshops for Business Success

Figures
Acknowledgments
Introduction
Workshop 1 Strategy, Defined: What We Talk About When We Talk About Strategy
Workshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?
Workshop 3 SWOT and Generic Strategies: Starting with a View from the Top
Workshop 4 The Five Forces: Pressure Points on Your Company's Profitability
Workshop 5 The Value System: Who's Kicking-and Kissing-Whom?
Workshop 6 The Value Chain: The Ins and Outs of Your Business
Workshop 7 The Core Competency: What's Your Secret Sauce?
Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?
Workshop 9 International Strategy: Stepping Out of Your Domestic Market
Workshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure It
Workshop 11 Strategy Implementation: Getting Your Strategic Ducks in a Row
Workshop 12 Wrap-up: Mastering Strategy . . . and Beyond!
Notes
Bibliography
Index