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This is a handbook about creating and using message maps. The book is designed for companies that produce, transport, distribute, or serve food or food products. This guide offers a step-by-step process for developing and delivering effective risk messages to consumers and other stakeholders during outbreaks of foodborne illness that result in product recalls. It includes three case studies. To learn more, visit us online at MessageMaps.org.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.