Stanley Presser, Jennifer M Rothgeb, Mick P Couper, Judith T Lessler, Elizabeth Martin, Jean Martin, Eleanor Singer

Methods for Testing and Evaluating Survey Questionnaires

• Broschiertes Buch

Produktbeschreibung

The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods' reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: * Cognitive interviews * Mode of administration * Supplements to conventional pretests * Special populations * Experiments * Multi-method applications * Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 624
• Erscheinungstermin: 23. Juni 2004
• Englisch
• Abmessung: 234mm x 156mm x 33mm
• Gewicht: 933g
• ISBN-13: 9780471458418
• ISBN-10: 0471458414
• Artikelnr.: 12964755

Autorenporträt

STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland. JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau. MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland. JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute. ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau. JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K. ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.

Inhaltsangabe

Contributors.
Preface.
1. Methods for Testing and Evaluating Survey Questions (Stanley Presser,
et al.).
PART I: COGNITIVE INTERVIEWS.
2. Cognitive Interviewing Revisited: A Useful Technique, in Theory (Gordon
B. Willis).
3. The Dynamics of Cognitive Interviewing (Paul Beatty).
4. Data Quality in Cognitive Interviews: The Case of Verbal Reports (Fred
G. Conrad and Johnny Blair).
5. Do Different Cognitive Interview Techniques Produce Different Results
(Theresa J. DeMaio and Ashley Landreth)?
PART II: SUPPLEMENTS TO CONVENTIONAL PRETESTS.
6. Evaluating Survey Questions by Analyzing Patterns of Behavior Codes and
Question-Answer Sequences (Johannes van der Zouwen and Johannes H. Smit).
7. Response Latency and (Para) Linguistic Expressions as Indicators of
Response Error (Stasja Draisma and Wil Dijkstra).
8. Vignettes and Respondent Debriefing for Questionnaire Design and
Evaluation (Elizabeth Martin).
PART III: EXPERIMENTS.
9. The Case for More Split-Sample Experiments in Developing Survey
Instruments (Floyd Jackson Fowler).
10. Using Field Experiments to Improve Instrument Design: The SIPP Methods
Panel Project (Jeffrey Moore, et al.).
11. Experimental Design Considerations for Testing and Evaluating
Questionnaires (Roger Tourangeau).
PART IV: STATISTICAL MODELING.
12. Modeling Measurement Error to Identify Flawed Questions (Paul Biemer).
13. Item Response Theory (IRT) Modeling for Questionnaire Evaluation (Bryce
B. Reeve and Louise C. Mâsse).
14. Development and Improvement of Questionnaires Using Predictions of
Reliability and Validity (William E. Saris, et al.).
PART V: MODE OF ADMINISTRATION.
15. Testing Paper Self-administered Questionnaires: Cognitive Interview and
Field Test Comparisons (Don A. Dillman and Cleo D. Redline).
16. Methods for Testing and Evaluating Computer-Assisted Questionnaires
(John Tarnai and Danna L. Moore).
17. Usability Testing to Evaluate Computer-Assisted Survey Instruments (Sue
Ellen Hansen and Mick P. Couper).
18. Development and Testing of Web Questionnaires (Reginald P. Baker, et
al.).
PART VI: SPECIAL POPULATIONS.
19. Evolution and Adaptation of Questionnaire Development, Evaluation and
Testing for Establishment Surveys (Diane K. Willimack, et al.).
20. Pretesting Questionnaires for Children and Adolescents (Edith de Leeuw,
et al.).
21. Developing and Evaluating Cross-National Survey Insteuments (Tom W.
Smith).
22. Survey Questionnaire Translation and Assessment (Janet Harkness, et al.
).
PART VII: MULTI-METHOD APPLICATIONS.
23. A Multiple-Method Approach to Improving the Clarity of Closely Related
Concepts: Distinguishing Legal and Physical Custody of Children (Nora Cate
Schaeffer and Jennifer Dykema).
24. Multiple Methods for Developing and Evaluating a Stated-Choice
Questionnaire to Value Wetlands (Michael D. Kaplowitz, et al.).
25. Does Pretesting Make a Difference? An Experimental Test (Barbara
Forsyth, et al.).
References.
Index.

Rezensionen

"...a superb resource...The writing style of each of the authors isuniformly excellent. This volume should be in every surveypractitioner's library." (Contemporary Sociology, July 2005)

"...the ultimate resource for writing statistically validsurveys." (Technometrics, May 2005)

"Questionnaires are an emerging issue is survey sampling, andthis book will be an important tool for researchers and surveypractitioners." (Journal of the American StatisticalAssociation, June 2005)

"This volume is essential for anyone collecting or usingsurvey data." (Journal of the Royal StatisticalSociety Series A, June 2005)

"...informative and interesting...makes asignificant contribution to the development and testing ofquestionnaires..."(www.biomedical-engineering-online.com, 2005 4:3)