Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors
Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors
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Inhaltsangabe
INTRODUCTION About the Authors About the Guest Contributors CH 1: Price And Fee Failures by Dan Kennedy CH2: Discounting Without Damage by Jason Marrs CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy CH 4: The Nasty Cancer of FREE by Dan Kennedy CH 5: How to Compete with Free by Jason Marrs CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy CH 10: Breaking Free of The Price-Product Link by Dan Kennedy CH 11: The Power of Pre-Determination by Dan Kennedy CH 12: The Secret to Price Elasticity by Dean Killingbeck CH 13: The Making of Propositions by Dan Kennedy CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy CH 16: The Deadly Trap of Bad Economics by Dan Kennedy CH 17: How Do You Set Your Prices? by Jason Marrs CH 18: Why Not Charge People To Buy From You? by Dan Kennedy CH 19: When Is Abusive Pricing Smart? by Dan Kennedy CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy CH 22: Price in Recessions by Dan Kennedy SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools RESOURCES
INTRODUCTION About the Authors About the Guest Contributors CH 1: Price And Fee Failures by Dan Kennedy CH2: Discounting Without Damage by Jason Marrs CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy CH 4: The Nasty Cancer of FREE by Dan Kennedy CH 5: How to Compete with Free by Jason Marrs CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy CH 10: Breaking Free of The Price-Product Link by Dan Kennedy CH 11: The Power of Pre-Determination by Dan Kennedy CH 12: The Secret to Price Elasticity by Dean Killingbeck CH 13: The Making of Propositions by Dan Kennedy CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy CH 16: The Deadly Trap of Bad Economics by Dan Kennedy CH 17: How Do You Set Your Prices? by Jason Marrs CH 18: Why Not Charge People To Buy From You? by Dan Kennedy CH 19: When Is Abusive Pricing Smart? by Dan Kennedy CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy CH 22: Price in Recessions by Dan Kennedy SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools RESOURCES
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