Overcoming Inventoritis: The Silent Killer of Innovation

Overcoming Inventoritis: The Silent Killer of Innovation

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Overcoming Inventoritis, a largely psychological disorder, is important to anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of Thomas Edison, the World¿s Greatest Product Marketer who maintained a healthy perspe...