Edd C. Applegate

Gebundenes Buch

Print and Broadcast Journalism

A Critical Examination

Beschreibung

Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States.

Autor

Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

Produktdetails

• Verlag: Bloomsbury Publishing Plc
• Annotated ed
• Seitenzahl: 224
• Erscheinungstermin: 20. August 1996
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 498g
• ISBN-13: 9780275953331
• ISBN-10: 0275953335
• Artikelnr.: 22288771