Edd C. Applegate

Print and Broadcast Journalism

A Critical Examination

• Gebundenes Buch

Produktbeschreibung

Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States.

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Produktdetails

• Verlag: Bloomsbury Publishing Plc
• Annotated ed
• Seitenzahl: 224
• Erscheinungstermin: 20. August 1996
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 498g
• ISBN-13: 9780275953331
• ISBN-10: 0275953335
• Artikelnr.: 22288771

Autorenporträt

Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

Inhaltsangabe

The Four Concepts of the Press and the Media in America What Is News? News
Balance and Objectivity The Purposes of the Media Minorities and the
Purposes of the Media The Commission on Freedom of the Press and the New
Canons of Journalism Freedom of the Press Journalism Education: How
Responsible Is It? Appendix A: The Advertising Principles of American
Business Appendix B: Code of Ethics Appendix C: Code of Professional
Standards for the Practice of Public Relations--Public Relations Society of
America Appendix D: Guidelines for Advertising Pages and Special
Advertising Sections Appendix E: National Association of Broadcasters Radio
Code Appendix F: National Association of Broadcasters Television Code
Appendix G: Radio-Television News Directors Association Code of Ethics
Appendix H: Standards of Practice of the American Association of
Advertising Agencies Appendix I: American Society of Newspaper Editors: A
Statement of Principles Appendix J: The Voluntary Movie Rating System
Selected Bibliography Index