Broschiertes Buch

Resources, Efficiency and Globalization

Beschreibung

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

Autor

DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece. DR MARIAN P. JONES Professor, University of Glasgow, UK.

Produktdetails

• The Academy of International Business
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-31460-7
• 2010 edition
• Seitenzahl: 333
• Erscheinungstermin: 12. Februar 2010
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 539g
• ISBN-13: 9781349314607
• ISBN-10: 1349314609
• Artikelnr.: 44711743