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The aim of this book is to carry out a study with the agribusiness input industry to verify the creative process of a new product. It highlights the study inherent in the context of agribusiness and marketing in agribusiness. Checking the stages for creating new products and presenting the main facilitating and hindering factors, the study of agribusiness and marketing: it becomes essential to verify the desires and needs of consumers; create strategies for making the product available to the market through communication, pricing and distribution.