Strategic Utilization of Information Systems in Small Business - Hunter, M. Gordon
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The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of…mehr

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Produktbeschreibung
The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
Autorenporträt
Dr. M. Gordon Hunter was appointed Professor Emeritus upon his retirement in July 2016. Gordon has held academic positions at universities in Canada, Hong Kong, and Singapore. He has held 23 visiting positions where he has conducted over 150 invited presentations at universities in Australia, England, Germany, Monaco, New Zealand, Poland, Turkey, and USA. Gordon has a Bachelor of Commerce Degree from the University of Saskatchewan in Saskatoon, Saskatchewan, Canada and a PhD from Strathclyde Business School, University of Strathclyde in Glasgow, Scotland. He has extensive experience as a systems analyst and manager in industry and government organizations in Canada. Gordon has written 4 academic books, edited 16, and published over 110 combined peer reviewed chapters, journal articles, and conference papers. Gordon's research approach takes a qualitative perspective to conduct in-depth interviews. He applies qualitative techniques in interdisciplinary research such as small business and cross-cultural investigations. His research interests in the information systems (IS) area include the effective management of IS with emphasis on the personnel component; the role of Chief Information Officers; and the use of IS by small business. In his retirement Gordon has employed the same qualitative research techniques to investigate various aspects of hockey players and their teams. In his younger years Gordon was a goalie. His first year of university was on a hockey scholarship. Gordon now lives in Lethbridge with his wife of 50 years, Shirley. They were in Grade 4 together and dated for 6 years before marriage. They have two sons (Jeff and Robb) and two grandchildren (Callum and Lexi).