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Summary: How to Make a Fortune on the Information Superhighway

Review and Analysis of Canter and Siegel's Book

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The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone¿s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it¿s remarkable how some businesses still fall into traps that are eas...