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This book discusses how culture and perception intertwine to confer disproportionate influence on how we see and express the world around us. A cultural psychological exploration of the mechanisms and concepts underlying our perceptual consciousness through the distinction between the East and West paradigms, with support drawn from research and their interpretations. Amongst the themes being explored are emotion and environmental saliency, comparison and contrasts of analytical and holistic perception and cognition and their shaping of our varied cultures as a result.